Strategies

Our Mission
Fitaihi is committed to providing its clientele with distinctive
world-class luxury goods and services that enhance their image &
quality of life.
By delivering products with the highest international standards
and going beyond our clientele’s expectations with our services,
we will consistently maintain the Fitaihi signature of
trustworthiness and quality.
Our Vision
Increasing sales & net profits, year after year….
Our Values
• Impartiality & Honesty:
– We will always do the right thing.
– We are transparent and honest with each other, our
shareholders, our customers, our partners, and with our
suppliers.
– We work within the letter and spirit of the law.
– We pledge to continue being “Trustworthy”.
• Passion for Customers:
– We will define and understand our customers (locally and
abroad).
– We will be passionate and proactive in satisfying their needs &
aspirations.
– We will always do our best to exceed their expectations.
• Passion for Excellence:
– We will always challenge the status quo, and relentlessly try to
improve and excel in everything we do.
– We are determined to win “we are winners and we will win”.
– We will always take the extra step and go the extra mile.
• Teamwork:
– We are committed to the achievement of our business goals.
– We will respect and support each others.
– We will share & celebrate success.
• Ownership:
– We will treat the business as our own.
– We will take full responsibility for our action and decisions.
Strategic Thrusts
– Fit for Growth.

– Geographical & Channel expansion.
– Exploit potential Mergers, Acquisitions and
Partnerships.
1.Fit for Growth
• People & System:
– Recruit & retain the right talents “right passengers on the bus,
on the right seats”
– Set the “right” organization structure
– Train and Develop
– Establish Performance Appraisal System
– Establish Standard Operating Procedures for every department
– Establish Key Performance Indicators
– Establish strong internal control & financial reporting systems
– Build IT infrastructure
– Implement Enterprise Resources Planning (ERP) system
– Enhance security & safety standards
– Establish new Fitaihi Culture based on well-defined corporate
values
• Customers & Market:
– Revive Fitaihi
– Enhance product offerings
– Establish an “impressive” Customers Service + “joyful”
Shopping Atmosphere
– Extend Fitaihi customer base
– Focus support on Jewelry (core) and watches
– Develop a thorough consumer & market understanding
• Business efficiency:
– Enhance Gross & Operating Margins
– Improve working capital
– Improve ROA/ROE
2. Geographical & Channel Expansion
• Expand geographically with 3 retail concepts (i.e. Flagship, Boutiques
– with own or international brand names & Dept Store/malls).
• Establish & support corporate sales (catering & corp. gifts).
• Explore Jewelry WS with priority given to Saudi urban cities then
GCC.
• Explore new concepts to sell out-off-shops i.e. “go-to-the-customer”.
Examples: “We deliver your gift” & on-line selling concepts, etc.
• Explore Used Jewelry Market i.e. Fitaihi “Authenticated Used
Jewelry”.
3.Exploit potential Mergers, Acquisitions and
Partnerships
• Core (jewelry & gold):
• Diversify in non-core: